A Valcke Bowling installation
Division · Bowling

Valcke Bowling

The specialist in bowling installations. A professional team of experienced salespeople and top technicians makes the difference — every time.

Tradition & craftsmanship

Sixty years of building the world's best bowling centers.

As the exclusive distributor of Brunswick Bowling across 14 European countries, Valcke Group has been at the heart of the bowling industry since 1966 — more than 60 years of experience. Our dedicated bowling division, Valcke Bowling, delivers and supports complete centers across the region.

Karrousel — a Valcke Bowling center in Grenoble, France
Our partner

Brunswick Bowling

To build a bowling lane, we work with Brunswick Bowling — the world leader in bowling installations and equipment for over a century. Valcke Group has been the exclusive Brunswick distributor since 1992, covering Belgium, the Netherlands, France, Germany, Austria, Luxembourg, Poland, Switzerland, Slovenia, Croatia, Italy, Slovakia, the Czech Republic, Hungary and French-speaking Africa.

Our approach is rooted in tradition and expert craftsmanship. A dedicated team ensures excellence at every stage — planning, installation and ongoing maintenance — so your investment keeps performing for years.

Brunswick Bowling →

Brunswick crown emblem on a ball return — Valcke Bowling
Our territory

14 countries, one exclusive distributor.

Sync scoring & LED experiences

More than lanes — an experience.

A modern center is a show. With Brunswick Sync scoring, programmable LED lanes and full LED walls, we turn a bowling center into a disco, a stadium or a corporate venue at the touch of a button. Immersive lighting, live leaderboards and themed environments keep guests coming back — and nothing is too crazy.

Want to feel it for yourself? You can test it hands-on at our Experience Center — arrange a visit.

14
European countries served
107
Bowling installations in 2025
1992
Exclusive Brunswick distributor since
60+
Years of bowling expertise
Selected work

See what we've built.

From 24-lane entertainment centers to boutique venues — explore our bowling references across Europe.

Explore bowling references
Bowling Almere — a Valcke Bowling installation, Netherlands

Frequently asked questions

Who supplies and installs complete bowling centers in Europe?

Valcke Group designs, supplies, installs and services complete bowling centers as the exclusive distributor of Brunswick Bowling in 14 European countries — Belgium, the Netherlands, Luxembourg, France, Germany, Austria, Switzerland, Italy, Slovenia, Croatia, Poland, Czechia, Slovakia and Hungary. We deliver lanes, pinsetters, ball returns, scoring systems, furniture and pro-shop supplies, and we have been Brunswick's exclusive European partner since 1992. In 2025 we completed 107 bowling installations.

What does it cost to build a bowling center?

The investment depends on four things: the number of lanes, whether you are converting an existing building or building new, the level of scoring and entertainment technology, and how much of the bar, kitchen and interior fit-out is included. Equipment is typically the smaller part of a full project budget — building works, HVAC and interior often exceed it. We build project budgets with operators before design starts, including a realistic view of running costs and expected revenue per lane, so the business case is tested before anything is ordered.

Do you install bowling in hotels, holiday parks and smaller venues?

Yes. Alongside full-scale centers, Valcke Group installs boutique and mini bowling for hotels, holiday parks, family entertainment centers, bars and leisure venues — from two lanes upward. These projects are different from a 20-lane center: the constraints are ceiling height, floor loading, noise and footprint, and the equipment specification follows from those. We survey the space before proposing a configuration.

Can you modernise an existing bowling center?

Yes, and it is a large part of what we do. We resurface or replace lanes, retrofit pinsetters, upgrade scoring systems and LED lighting, and refresh seating and interiors — on existing centers running Brunswick or another brand. Modernisation is usually phased so the center keeps trading, and we plan the schedule around your quiet periods.

Which countries does Valcke Group cover for Brunswick?

Valcke Group is the exclusive distributor of Brunswick Bowling in 14 European countries: Belgium, the Netherlands, Luxembourg, France, Germany, Austria, Switzerland, Italy, Slovenia, Croatia, Poland, Czechia, Slovakia and Hungary. General enquiries: info@valckegroup.com or +32 56 43 85 55.