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Helping people live healthier lives.

We provide solutions that get the world moving and help people lead active and healthy lives.

History of innovation

We recognize the value of five decades of learning and growth. We also know that rapid innovation is essential to not only excel, but to drive disruption. We're not here to follow the fitness industry. We're here to lead it.

Inspiration

We are driven to inspire business success, lifestyle changes, and personal transformations. We strive to see our partners realize their potential through positive outcomes. It is our responsibility to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.

Higher expectations

The quality of our products begins with our people. We have an experienced and dedicated team, and the goal is to have our expectations higher than those of our customers. The best fitness equipment in the industry is the goal from the concept of a product to when it ships to a customer.