Inspired by excellence !
Our vision
Valcke Group represents global leading brands and technologies within the leisure industry.
By adding local insights and operational excellencies, we help our customers to be successful.
Get to know our core values:
- Passion and optimism - We want to pass on our passion and look on the bright side of life
- Excellence - We want to be the best and believe in getting things done
- Determination & competitive mindset - We don't play to play, we play to win
- Customer centric approach - We are easy to do business with
- Team - We believe that alone you go fast, together you go far
- Personal development & Leadership - We believe in leading by example
World brands
Valcke Group combines the dynamics and flexibility of a typical West-Flemish family business with the strength of a large company, backed by world-leading brands such as Brunswick Bowling, Life Fitness / Hammer Strength. This combination ensures we stay close to our customers while offering top-tier products and expertise.
We are inspired by Excellence !
As an exclusive distributor of global leading brands in bowling and fitness, Valcke Group adds premium services to support customers in the best way possible — from sales and project management to installation and training. We organize all this with the best team in the industry. That is why "Good is no longer good enough".
After-sales service
Valcke Group stands for service. Our experienced technicians are ready to support you across the full lifecycle of your installation — from design and construction to renovation and ongoing maintenance. We provide digital, technical and mechanical assistance for bowling centers and fitness facilities alike. Whether it's a quick repair or a full renovation project, you can always count on us.
A pair of bowling shoes
Founded by Lucien Valcke, we started as linen manufacturers and opened Belgium's 3rd bowling center in 1966. Valcke Group was established as a company in 1983. His son Luc Valcke developed the bowling distribution throughout the 1990s — today known as Valcke Bowling — to become a market leader in the Benelux and beyond. While continuing the bowling development, Henri Valcke established a second business unit focused on fitness, known as Life Fitness France, bringing world-class fitness equipment to Belgium, Luxembourg and France since 2011.