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Inspired by excellence !

Our vision

Valcke Group represents global leading brands and technologies within the leisure industry.

By adding local insights and operational excellencies, we help our customers to be successul.


Get to know our core values:

1. Passion and optimism - We want to pass on our passion and look on the bright side of life
2. Excellence - We want to be the best and believe in getting things done
3. Determination & competitive mindset - We dont' play to play, we play to win
4. Customer centric approach - We are easy to do business with
5. Team - We believe that alone you go fast, together you go far
6. Personnal development & Leadership - We believe in leading by example

World brands

Valcke Group combines the dynamics and flexibility of a typical West-Flemish family business with the power of a large company that can count on the support of world brands such as Brunswick Bowling, Life Fitness, Hammer Strength & Escape Fitness. This ensures that we are fairly close to our customers.

We are inspired by Excellence !

As a distributor of the global leading brands in our industries, we add leading services in order to support our customers in the best way possible.

And we organize all this with the best team in the industry!

That is why Good is no longer good enough.

After-sales service

Various experienced technicians are ready to help you. Valcke Group stands for "service". After-sales service has always been our strong point and we can provide assistance in many areas. Digital, technical and mechanical assistance. You can count on us when it comes to design, construction or renovation of your family entertainment center, bowling, gym or fitness facility. 

A pair of bowling shoes

Founded by Lucien Valcke, we started as linen manufacturers and opened Belgian's 3rd bowling center in 1966. His son luc Valcke has developed the bowling distribution in the 1990's, today known as Valcke Bowling to become a market leader. While continuing the bowling development, Henri Valcke has established a second business, known as Life Fitness France.

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