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Discover the history of Valcke Group.

The foundations ...

The Valcke family roots lie within the linen industry. In 1966 Lucien Valcke opened his first bowling center as a second revenue stream: "Bowling Kentucky". In the '80s Luc Valcke and his wife An followed in his father's footsteps and together they developed their chain of bowling centers, in cities such as Moeskroen, Roeselare, Gent & Deurne. A new business has been created as Luc had started selling bowling shoes, wich later became a real bowling distribution business named, Valcke Import-Export in 1983, currently named Valcke Group.

The start of a great partnership.

In 1992 Valcke Group became the exclusive distributor of Brunswick Bowling products in Belgium and France. The Brunswick Bowling products are truly the best the bowling market has to offer.

The partnership with Brunswick only increased over the years.

The third generation steps into the business.

In 2005, the sons of Luc & An  Valcke stepped into the business. Laurent Valcke focused on the bowling centers and Henri Valcke on the sales of bowling equipment and bowling installations.

In 2009 Valcke Group built its first bowling center on the African continent, in Casablanca (Morocco) & in 2010 a center in Dakar (Senegal) quickly followed.

The start of something new.

In 2011, Life Fitness by Valcke Group was born. Valcke Group is now also the Life Fitness distributor for France. The products of Life Fitness truly fit in with the Valcke Group slogan: "Inspired by Excellence". Life Fitness, the largest manufacturer of commercial fitness equipment is a great addition to the product portfolio of Valcke Group.

European Player.

At the start of 2023, Valcke Group will be expanding its bowling territory by adding Germany, Italy, Austria, Switzerland, Slovenia & Croatia to its portfolio.

Valcke Group is now a true European player where as they are the Brunswick Bowling distributor for the biggest part of Western Europe. 

"Valcke Group is an ever-evolving company that always looks to adapt to the market circumstances by being agile and Inspired by Excellence."

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